Abstracts, Indexes, and Research Databases

Academic/Scholarly Indexes and Databases

			Business Source Complete
			Mintel Market Research Reports
			Business & Company Resource Center

General Databases

			Communication & Mass Media Complete
			JSTOR
			LexisNexis Academic Universe
			PsycArticles
			PsycINFO 1887-Current

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Journals

To determine if the University Libraries has a print or electronic subscription to a particular journal, use Journal One Search.
Copies of articles in titles that the UL DOES NOT own can be requested through Interlibrary Loan.

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Books

LIBROS is the online library catalog of the University Libraries. It provides access to books, journals, maps, microforms, sound recordings, videos, and similar items owned by the UNM Libraries and other New Mexico member institutions. Materials that are not located in the Library Catalog (LIBROS) can be requested through InterLibrary Loan.

To search for books by subject using LIBROS, choose Subject, and use terms from the Library of Congress Subject Headings such as the following:

• marketing
• advertising

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Web Sites

Gateways

• Advertising World
  One of the best virtual libraries for advertising links.
• The Marketing Virtual Library
  Comprehensive collection of marketing links. Well laid out with beginning introductory-level material to more advanced topics.

Advertising

• AdvertisementAve.com
  Watch current and past TV ads. Arranged by company, product, category, and endorser's name.
• Adbusters
  Takes a critical stance on advertising with spoof ads, "uncommercials," and news.
• Commercial Alert
  Takes a critical stance regarding advertisng to children. Many topical links to articles.
• New Mexico Media Literacy Project
  This local organization has gained national recognition with its materials and workshops on teaching young people how to read through advertisements.

Advertising History

• Ad*Access
  An online image database at Duke University of over 7,000 advertisements printed mainly in U.S. newspapers and magazines between 1911 and 1955.
• Adflip.com
  Magazine advertisements from the 1940s to present. Arranged by decade.  Sidebar searches require membership.
• Advertising, Marketing, and Commercial Imagery Collections
  A detailed guide, mostly without images, to several collections at the National Museum of American History.
• The Advertising Icons Museum
  Off-beat museum of toys used in advertising can be visited virtually.  See the Gallery. Searchable.
• Outdoor Advertising Assn. of America
  The billboard industry. See the sidebar Marketing Research for studies and stats.  Searchable images to 1995.
• Prelinger Archives
  A collection of TV ads and documentaries from 1927 to 1987. Click on "Browseby subject/keyword".

Marketing

• ACSI Index (American Customer Satisfaction Index)
  Co-produced by the U. of Michigan Business School and the American Society for Quality. Arranged by industry under "ASCI Scores".
• Association for Consumer Research

  Go to Search Proceedings Online on right sidebar for full-text access to all their conference papers.

• Consumer Expenditure Survey
  Federal government statistics on spending by demographic cohorts.
• GreenBook
  Searchable worldwide for marketing research companies and services.
• MLM Watch: A Skeptical Guide to Multilevel Markting
  Links to a variety of mostly critical articles, reports, and webpages.
• Market Segment Resource Locator
  Resource links are a mix of commercial and non-profit. Most useful is the archive of "Hispanic Marketing Weekly."
• MarketingSherpa
  See Sherpa Library on sidebar Free Reports.   Explore the page for more interesting items like case studies.
• Quicken.com
  Links to sample marketing plans under "See How Others Did It!"
• Quirk's Marketing Research Review
  This magazine's Web site has most of its content back to 1992 as well as many directories for locating marketing research firms. A Job Mart for the career-minded.
• Center for Retailing Studies
  Texas A&M Center has archive of Retailing Issues Letter online back to 1995.
• Reveries Magazine
  Discussions, white papers, surveys, essays, and a subject archive.
• Surveys of Consumers
  Univ. of Michigan site has reports, tables, and charts including time-series data. Requires free registration to use.
• U.S. Census Bureau - Annual Retail Trade Data
  US Census Bureau stats of sales and inventories for products and services including e-commerce. Some historical figures available.

Other reviewed web sites on this topic may be found through The Scout Report, The Librarian's Internet Index, FITA's International Trade/ Import-Export Portal and ResearchBuzz.

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